Introducing Purely - the artisanal soap concept brand that takes self-care to the next level. With our expertise in design, we have developed the brand identity, packaging, and social media templates for Purely. Our goal was to create an identity that emphasizes the use of high-quality natural and botanical ingredients, as they are essential components of the brand's philosophy. Our approach to the brand identity was to incorporate elements that evoke feelings of calmness, serenity, and indulgence, all of which are essential to the self-care experience. We opted for a minimalist and elegant design, using a soft color palette that reflects the purity and simplicity of Purely's products.

BRAND IDENTITY | PACKAGING